It was a little difficult for me to follow this article because there was so much information packed into it, but at the same time it was very interesting. In the article it states that Iran does not cherish a 'unified culture'- some parts are rural, whereas other parts are more city-like. This reminds me of the U.S. The U.S. is so diverse with it's inner cities, suburbs, rural areas, and wilderness that sometimes I'm sure it's difficult for graphic designers to capture a wide audience. I also agree that sometimes graphic designers have the power to make things look more important than other things, solely by designing it to look that way (like the newspaper advertisement example). To me, the most important concept to get out of this article is that communication has two parts, and that graphic design should convey these parts and bring them together as closely as possible: 1. Information/the message, and 2. The audience
Contemporary Graphic Design of Iran
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