I've been watching a decent amount of Chinese TV in the hotel and I've noticed how the advertisements are marketed differently then the ones back in the states. One that really comes to mind is one for a credit card. It starts out with a young Chinese man trying to start a flower business, but at first he is having troubles. It shows him holding a smaller than usual plant and his parents looking at him disapprovingly. Eventually it shows the young man holding a large bouquet of flowers in his shop and his parents nodding their heads looking pleased. This advertisement shows how important the role of parents play in their child's lives in Chinese culture. I've also noticed how there is a lack of advertisements that show an individual standing out or setting him/her self apart from the crowd. As in America, these type of commercials are fairly common, such as a certain type of car being different from all of the others. China is a collectivist culture and the TV commercials and advertisements in the city reflect it.
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