Online Retailing in China

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Today we had the opportunity to hear from Professor Zheng Qi about the online retail environment in China. Along with an overview of online retailing, we were also introduced to some of the major online companies in China including 360Buy. I really enjoyed this lecture because I like to shop online back in the United States. This common interest made it easy for me to relate to what the professor was speaking about and kept me engaged during the lecture.

Throughout the lecture I thought it would be interesting to compare and contrast my online shopping habits with consumers in China. Surprisingly, I found that many similarities exist between me and Chinese consumers. For example, when shopping online, we purchase a lot of the same types of goods including: clothing, textiles, and daily necessities.

Our instructor noted that the internet is a relatively new to China, but that online retailing is a booming industry. I think it will be interesting to see the impact that advancements in China's internet will have on the online shopping environment over the next few years.

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This page contains a single entry by crowl103 published on May 31, 2011 7:03 AM.

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