Derek Yang's Lecture on Branding

Today we had a very interesting lecture on the service industry in China. I thought today's lecture was very interesting. Being a Marketing major I was very excited for today lecture. I really liked how he talked about a variety of companies that we were all familiar with and talked about them in the context of China. I was surprised at how many differences there was between the companies in China. A majority of the lecture talked about scandals that these businesses have had in the past. Most of the them implied taking advantage of the Chinese people. I was very surprised that CareFour a place where I have been to a lot since in China was labeling discounts on merchandise but when it comes time to check out the discount didn't show up. I was really surprised because I feel that this doesn't happen often in the United States. In the United States there has been certain outbreaks of food that contaminate a lot of food which results in a freeze in that certain type of food. In the United States we have so many rules and regulations and people to keep up on these rules like inspectors to make sure that their rules are being followed it's hard for corruption to happen. Another thing I found really interesting in the lecture was that in China working at McDonald's is a very good paying job and is seen as prestige, whereas in the states if you worked at McDonalds you receive no benefits and make minimum wage. I found this very interesting how different the same business can be in two different countries.