Here is the story from the New York Times.
In this story about chain stores occupying New York, the reporter uses numbers to how many chains added stores and how many chains took away stores. He also used percentages to show what areas were receiving the most growth.
The numbers in this story are not overwhelming at all. The reporter does break the two numeral rule in a couple of paragraphs, but that is because he using the numerals as comparisons.
The reporter did do some math to tell the story more effectively because he includes fractions as well as ratios in the story.
The source for this story is an annual census of chain stores released by the Center for an Urban Future.