November 2009 Archives
when bad things happen to good logos
I came across this article and found it interesting, it even mentions that horrible youth commission logo for the Catholic Church..
iafter some critique on my type choices I am steering away from Optima as a type choice for the farm logo, which will say grow local.
Optima being too Roman and formal..I am in search of a good mix of playful yet sophisticated.
options
Gill Sans
Asenine super thin
arial rounded
more to come..
I want to play with more type styles and put them with my logo
type_ideas.pdf
wordmark combined with logo. A variety of styles, but all come off a similar way, similar feel when placed with the logo
type styling:
This was one of the photos (untouched) from a photoshoot that I am thinking about using for the materials for the farm.
grow fresh, grow local, homegrown..
logoideas1.pdf
I like the more abstract ones on the bottom that deal with seeds, growth, preservation
Not really having complete relevance to this project, but inspiration non the less..
in section 5 is the promotional design and advertising, which applies to this project.some really good work
from typographyserved.com:
some of my favorites.
fry fonts - I like the playfulness of this font, might work well for my small family farm logotype.
luco sans - I really like the number on this font
type for pantene hair ads -LOVE this!
and this one just made me laugh..
I saw on Rachel's blog she mentioned this site, really cool! so thank you for this!
many ideas came from browsing this site..
i really liked the Sports Focus logo, with the running man that had blue (for water), green (for land,earth) and a yellow dot for the sun.
I thought this was good inspiration of simple design and a perfect example of what I am the client for this project:The Park, which the theme is "staying active"/getting outdoors emphasis.
also, the Sticky Beak labels, and the Cafe Click, and Urban Chic were creative logos too, take a look for yourself its a cool site.
Noteworthy identity work listed by year and company:
http://www.identityworks.com/reviews/index.htm -most interesting to me was the 'noted' tab and shows redos of old logos from companies like:
-merrill lynch
-pfizer
-sci fi
-packard bell
an example of a logo redesign and why:
http://www.underconsideration.com/brandnew/archives/eff_you_viruses.php
-I really liked the soft ribbon-like feel, the 3d feel is really cool. I might try to integrate this into my logo for small family farm-a modern, forward-thinking (as quoted from F-secure) is my goal, I want the family farm to be reinvented and perceptions to change that natural,local food is healthy and modern
