Recently in visual research Category

mood/color association

I found that color is an important association made when I was reflecting on my paintings, on how i felt before, during and after my physical activity.
I not only looked at the color, but brush stroke, as well as what was painted.

from color lab:
-it has options on warm, cool and neutral colors.

from colormatters:
-interesting because color may cause a deeper level of meaning in your mind
so unconsciously you may associate a color with a cultural meaning, or even with another brand that uses a similar color. 


inspiration none the less...

this agency is listed on

agency out of Washington, they have a great website, and wide range of clients too..

interesting article

when bad things happen to good logos

I came across this article and found it interesting, it even mentions that horrible youth commission logo for the Catholic Church..

change of typeface

iafter some critique on my type choices I am steering away from Optima as a type choice for the farm logo, which will say grow local.
Optima being too Roman and formal..I am in search of a good mix of playful yet sophisticated. 

Gill Sans
Asenine super thin
arial rounded

more to come..
I want to play with more type styles and put them with my logo
(I may take a typestyle that is a little more formal and make it a little more playful by hand)

AIGA 365: Design in 2009

Not really having complete relevance to this project, but inspiration non the less..
in section 5 is the promotional design and advertising, which applies to this project.

some really good work

thinking typography

some of my favorites.
fry fonts - I like the playfulness of this font, might work well for my small family farm logotype.
luco sans - I really like the number on this font
and this one just made me laugh..

logo identity

Noteworthy identity work listed by year and company:
-most interesting to me was the 'noted' tab and shows redos of old logos from companies like:
    -merrill lynch
    -sci fi
    -packard bell

an example of a logo redesign and why:
-I really liked the soft ribbon-like feel, the 3d feel is really cool. I might try to integrate this into my logo for small family farm-a modern, forward-thinking (as quoted from F-secure) is my goal, I want the family farm to be reinvented and perceptions to change that natural,local food is healthy and modern

more from dropular

Hierarchy is achieved through size of ships. A good play on the word "bankruptcy" and "sinking of the ship"
-didn't realize until after looking at this for a little while that the top of the ships are on a graphing system as well

Talking about consumers habits and how they spend their money, broken into categories

A lot of information condensed
use of symbols for each category with color


found this on (really cool site!)
-shows the phenomenon of the domino effect, how information is passed from person to person.
-I especially like the "logo" at the bottom right that integrates the faces with the title. Easily readable because of the two colors correlate with the faces made. :) or :(
-I am thinking of using faces in my piece and comparing how many symbols I use in my texts/month compared to the national average and use of the faces symbol.
It is also readable because the text is pulled off to the side and separate from the image-something i am also going to try and do in my info graphics piece.


About this Archive

This page is an archive of recent entries in the visual research category.

process is the previous category.

Find recent content on the main index or look in the archives to find all content.