In taking a look at the differences between the Huffington Post, a completely online newspaper, and the St. Cloud Times' website, which is a printed paper, it's clear that multimedia takes on different roles for each site.
Huffington Post relies heavily on photos to go along with their reporting. The homepage features a slide show of each headline's accompanying photograph, going at a modest pace.
The St. Cloud Times' website features much more text than photos. Photographs are only found once an article is clicked from the homepage.
As for video, Huffington Post has multiple ways to engage their online audience. It can use the embed function for secular websites' online videos (i.e. from ABC, YouTube, NBC, etc.) to accompany their articles posted. This offers up a huge vault of videos to send to their audience. It does lack its own video news section, meaning Huffington Post simply compiles videos instead of making their own.
The St. Cloud Times just simply doesn't use videos on its site.
The videos and photo slide shows compliment the writing on the Huffington Post immensely in that the reader can visualize more of what's going on, even if the photo is as simple as a man standing in rubble. The audience gets more of a picture of say, what the destruction in Chile looks like instead of reading about it.
The St. Cloud Times only features photographs that get printed in the newspaper. The photographs definitely related and compliment the writing but are markedly less stylistic and interesting as the Huffington Post's photography.
In news content with multiple multimedia sources there tends to be less writing. This is probably done so that the reader doesn't have to muddle through the text to get to the videos that can tell the same story better with visuals. The writing is short and to the point: who, what, where, when, sometimes why. One thing about the Huffington Post is that it links articles from different news sites in its text that add more to the story. The St. Cloud Times does not do, as it is simply the printed text thrown up online.
Overall, for a more interactive approach to consuming news, I would suggest following online newspapers that don't go to print like Huffington Post or MinnPost. But sites for the St. Cloud Times are still going to be around so I would suggest to them that they beef up their multimedia presence online as it would probably garner more consumers, at least online.