The new official Harry Potter web site went live just months before the opening of the new Harry Potter theme park in Orlando.
www.harrypotter.scholastic.com
According to Scholastic, the site took time off to revamp its image to include an all new digital experience for Potter fans.
"Each year, new young readers are beginning their Hogwarts journey, and we want to provide a truly memorable and magical experience they can call their own," said Scholastic president Ellie Berger.
The site launch is part of the multi-faceted Real Magic of Harry Potter campaign, which utilizes social media like Facebook and Twitter to create a multimedia experience for fans of the series.
The Facebook fanpage will also link readers to the brand new Harry Potter movie trailer this week.
On April 1 Scholastic plans to launch radio and online advertisements meant to remind fans of the campaign's message "There Is Real Magic In This World."
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