The picture of the scoreboard in TCF Bank Stadium represents the Minnesota Gophers football team. The scoreboard is located in the open part of the stadium, making it visible far away. The U of M brought football back to campus in 2009, trying to appeal to a bigger fan base. The athletic department focused on the change that was needed; a new facility for Gopher football. By building a brand new stadium, the Gophers (in theory) could recruit big-time players, and as a result, field a better football team. Management built the stadium with the motto "If you build it, they will come." Upper-level management hoped that it would be a sort of a top-down process: recruits want to play at a brand new stadium, more recruits means a better team, a better team results in more fans, more fans means more money for the Gopher organization.