With the tragic nature of the Accent Signage Systems shooting, there is a definite need for sensitivity, but also a need to inform. A tasteful, kind, yet accurate style is displayed in the article from Kare 11 News on the victims of the shooting.
The reported summarizes the most important information about each of the victims of the shooting in their own individual paragraphs/information groupings. The owner of Accent is mentioned first, possibly due to the fact that he founded and operated the store where the shooting occurred, and information is given to confirm his death and honor the other victims.
This mentioning of other victims allows the reporter to move to another victim, the UPS driver, who is possibly mentioned next because of his tragic involvement (wrong place, wrong time). Again, the same information is given again to establish a sense of pattern and consistency.
Other "less prominent" victims are then mentioned in the same style. Most importantly with this structure of information, the reporter seems to arrange the information based on victim in order of how much information is available on each victim. The owner's death had a significant amount of publicity and information released; the UPS driver had a tragic involvement; another Accent employee is named as a victim, with others named and unnamed following based on available information.
By placing the information about the shooter himself at the end of this list of victims, the reported may have attempted to instill a sense of distance between the audience and the shooter, whereas he created a close connection between the audience and the victims. Personal information and quotes were given on the victims, but only dry statistics and chronology on the shooter. It may have been an attempt by the reported to even create a feeling of dislike for the shooter by listing the victims of his shooting first.