Recently in Reading Responses Category

project 3 process

i will be using desaturated color casts in my poster. the one side will be polaroids and wood floor, and the other side will be night photography and lights. so overall a dark look.

from the readings i will be using unity in this project. all of the polaroids will be different subjects and juxtaposed differently, good unity will help to bring all of the elements of the piece together. i will also probably use a grid to organize my polaroids, but an organic looking one. or i might try a geometric grid, but just trying different angles of the pictures.

anatomy 3

the reading that i thought was the most interesting was anatomy 3 because of the use of the mixed media in digital work. it is very apparent in all fields of advertising, but i notice it especially in the world of action sports. i use the faux paper look in work i do and have several photoshop brushes and folders of photographed crinkled and stained paper.


this is an ad for Evo in Freeskier magazine by Nathan Burnham-Bradley. although it's a photo collage, the addition of doodles and duct tape give it a multi layered feeling.

this ad for Victoria Jealouse and Burton snowboards by Peter Sunna is another example of an all digital ad looking like a mixed media piece. by using the right amount of transparency and drop shadow, the middle objects are made to look like they are thin plastic.

Thumbnail image for ad redoneFINAL.jpg

contemporary design of iran

most of the beginning of the article is talking about how design in iran does not have the right purpose right now. most of what's out there just looks nice but doesn't really say much about the products they're advertising for, or what kind of products are in the store behind the sign.

"The concrete outcome is that we have two types of graphic design; one is local design intended for domestic use, which we neglect to consider and craft, study and promote in educational institutions, and the other is a form of graphic design, which is mainly produced for participation of international contests and is mostly referred to as Iranian contemporary graphic design."


When we put Iranian cultural posters side by side with Western posters, we don't see much difference in appearance of the works... Western posters are in line with and a continuation of the western culture. Our posters, on the contrary, fail to establish any relationship with our culture because they have no relation to our society. Not that their elements are Iranian or not, the core of the matter is that they lack the necessary Iranian essence...

color theory

the reading on color theory was a good refresher for me, but i learned some interesting things too. i always need a review on the color harmonies, i didn't even know there was such a thing as a double complementary scheme. i also didn't know that sir isaac newton was the one that invented the color wheel! it was also interesting to look at the "elemental chill" cd cover. you get to see what a big difference changing one color can do, and i find that very useful for future work. it was very helpful to have the color chart with all of the different color associations and cultural links. since we are doing a poster on coexistence, i will definitely take those associations into consideration.

reading1

this reading was all about using trompe l'oeil to make poster design more interesting and attention grabbing. with all of the technology and special effects that are used everyday in media, designers need to go above and beyond to make their designs noticeable. when people actually stop to look at a poster, that's when the designer has success.

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