One of the first things we learned was that the magic word is people. When we were watching the film "Ad and Ego" I started to think back to this concept because all the experts in this film really made a point of stating that advertising is an assumption of how the world is and that it becomes an enviornment. They provide an identity for consumers. I was really interested in this idea because I watch a lot of ads but I never really pay a lot of attention to them, but I think that in the back of my mind there is a little part of my brain that does pay attention because when watching all the ads in the movie I realized that even though all were before my time there was a common theme that still exists today and I see more clearly now that those ads have been enforced, passed down and ingrained in me more than I had ever thought. As the commercials passed by I found myself agreeing and thinking that what they were saying was true and universal even though I know that this isn't necessarily true.
I started thinking about ads again while watching the Super Bowl. Some people only watch the super bowl just to see the commercials. While watching the ads you start to think that companies dont pay 3,000,000 dollars for 30 seconds of air time because ads dont work. Obviously they get in your mind and they get under your skin and they slowly start to take a hold on your world.