The Ad and the Ego

This film we watched Monday was very interesting, especially for someone like me that once thought, "I don't pay attention to ads". Whether or not we acknowledge advertisements, the message is delivered on an unconscious level. One quote really struck me; "Ads create a dream life of the culture". By understanding that point of view, I am able to look at the culture of advertising in a way that effects us psychologically. In our culture we are constantly exposed to advertisements full of symbolism that are tied to power and status. Whether woman are objectified, or products are presented in a way that captures emotions, the direction of these ads are presented at a deeper level than we are aware of. The Ad and the Ego also stresses that such ads are meant to create an inner sense of conflict..... as if we aren't facing that enough.