Target will match online retailers' prices this holiday season

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Target's CEO, Gregg Steinhafel, announced Tuesday that Target would be matching online retailers' prices from Nov. 1 to Dec. 16 reported the Pioneer Press.
According to the Pioneer Press, the online retailers Target will match include Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com.
While many stores match prices in store, it is "rare for stores to match online prices since they tend to be lower and fluctuate often," the Pioneer Press reported.
This new policy will be used to attract consumers and convince them to purchase products in the store reports the Los Angeles Times.
In the past, according to the Los Angeles Times, many shoppers use Target and other brick-and-mortar stores to look at certain items, then purchase the items online at home. Amazon.com is a huge competitor in the minds of executives at Target according to the Los Angeles Times. The newspaper reports Target is many times used as a "showroom."
Best Buy announced their plan to match prices for electronics and appliances, reports the Los Angeles Times. According to the Pioneer Press, Best Buy authorized its employees to match online prices in store during the holiday season.
Target has been implementing many new initiatives to keep their sales momentum through the holiday season reports the Pioneer Press. Target will also match prices in store from Nov. 1 through Dec. 24 reports the Los Angeles Times. The Pioneer Press also reports that Target will begin carrying luxury goods from Nieman Marcus at affordable prices. The Los Angeles Times reports that Target will provide QR codes on popular items allowing consumers to purchase items online from inside the physical store.
According to the Los Angeles Times, this holiday season marks a large push from all retailers to get consumers back into brick-and-mortar stores.

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This page contains a single entry by dulli012 published on October 17, 2012 12:31 PM.

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