Target Center switches from Ticketmaster to AXS

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The Target Center announced Monday it would be switching ticket provider companies in order to provide lower fees for customers, WCCO said.
AXS, a ticketing service run by AEG Live, will take over for Ticketmaster, the Pioneer Press said. AEG Live currently oversees day-to-day operations at the Target Center, the Pioneer Press said. AXS will begin selling tickets for the Target Center starting Tuesday, WCCO said.
AXS is considered a better alternative because it does not charge customers for printing their tickets at home, which Ticketmaster does, WCCO said.
AXS provides for a lot of new innovations in ticket servicing. Their innovations include a virtual waiting room which allows customer to enter payment information before the tickets go on sale, WCCO said. This can speed up the process of purchasing tickets. Another commodity of AXS is the ability to reserve seats for friends, the Pioneer Press said.
In previous years, many venues have dropped Ticketmaster for alternatives, the Pioneer Press said. However the Xcel Energy Center and Hennepin Theatre Trust still utilize Ticketmaster's services.
The entire move will be complete after One Direction's concert in the summer of 2013, as that will be Ticketmaster's last event at the Target Center, the Pioneer Press said.

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