A spoonful of sugar, but nothing else
"The basic question is, why should a product be so relentlessly marketed when it's not safe or effective?" said Dr. Joshua Sharfstein, Baltimore's health commissioner. "It does not make sense, in the absence of information, to say 'consult a physician,' because they do not have superhuman powers. They cannot make a product safe or effective." This is a quote from the Washington Post article about the push to get rid of children's cold medicine which has been proven both ineffective and unsafe. http://www.washingtonpost.com/wp-dyn/content/article/2007/09/28/AR2007092800953.html
In an article published in the New York Times, safety experts for the FDA have urged the organization to drop the "seek advice from your physician before using" clause from children's medicine because the medicine has not proven to be beneficial for children and doctors won't be able to help. This proposal follows a 356-page proposal to take these medicines off of the shelf.