Mark Bittman's Cocktail Confidential
The link here brings you to the video. There is also an accompanying article, Add a Splash of Ad Lib.
Mark Bittman has a theory about cocktail recipes, and it works. This is the same idea as in the Ratio reading, which says that 3 flour+ 2 fat+ 1 sugar= the perfect cookie. More about fat in this NYTimes butter article on cookies.
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