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Media relations tips and resources

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Working with the media can give your news broader reach, and it's often valuable from cost/benefit perspective. But it's not always easy. It takes preparation and the ability to be responsive. Extension's intranet has resources to help including guidelines, templates, and tips.

  • Timeliness, proximity, impact, and novelty: these are a few of the things that may mean your content is newsworthy. Learn more.
  • The first paragraph of your press release--called the lede--is the most important. Learn strategies to get it right.
  • You have an interview later today. How do you know what to say? Consider these points.
  • When releasing news, ask yourself whether this is of interest on a local/regional level or statewide level. If it is local/regional, you are encouraged to distribute releases to local/regional news outlets (tips and resources are available here). If the news applies statewide or beyond, please work with your communications team.

Questions? Contact us!

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