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Using evaluation to help determine delivery approaches

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Evaluation can help you make data-driven decisions about what delivery approaches to use. Answer these questions to help get on the right track to gathering useful data:

  • What data do you already have on your audience's delivery approach preferences? (Think about attendance at sessions, website clicks, Facebook likes, general feedback from old evaluations, and other possible indicators.)

  • Are you trying to figure out if it's worth trying something new, or are you just trying to focus your current delivery approaches?

  • If you're interested in trying something new, what delivery approaches can you realistically execute?

  • From what sample population do you need to collect data in order to get useful information?

The answers to these questions should help direct your evaluation efforts.

A survey is one way to gather data on your audience's delivery approach preferences. Below are some sample questions. Depending on your needs, they can be asked as part of a larger needs assessment or can be added on to the end-of-workshop surveys you're already using:

How likely are you to use a Facebook page as a method of staying up-to-date on [identify topic]?

Extremely likely | Very likely | Somewhat likely | Rather unlikely | Extremely unlikely

If you were to use the University of Minnesota Extension's website to find information on ______ [identify topic], how would you prefer to learn about it? Check your top three preferences.

  • Written text
  • Pictures and diagrams
  • A 3-5 minute video
  • A blog
  • An online presentation
  • Interactive tools
  • An opportunity to email an expert

What part of today's workshop did you find most useful?

  • The PowerPoint presentation
  • Watching the demonstration
  • Practicing the skills that were taught
  • Discussing [identify topic] in small groups
  • Listening to a peer talk about their experience

If you were to seek information on [identify topic] again, how would you do it? Check your top 3 ways.

  • Attending another workshop
  • Watching an online webinar
  • Looking at University of Minnesota Extension's website
  • Looking at other websites (not UMN Extension)
  • Reading printed materials
  • Calling an Extension professional
  • Consulting an employee of a local store
  • Asking a friend
  • Other: ___________________

-Whitney Meredith, evaluation specialist

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