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Harness our brand equity to support your work

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Are you familiar with brand equity? It's the value of a brand. It is a major asset of a company or organization, and—like any other asset—it can be used to help you accomplish work. By using the University of Minnesota Extension branding and templates, you can harness the power of the brand to enhance attention to your message. While everyone may not be familiar with your work or event, they are more than likely familiar with the University of Minnesota Extension.

Consider: Would you buy a car without knowing its make and model? And would that knowledge help you establish whether the price is reasonable? The brand is one of the major signals people use to establish quality—and therefore price. Brands also carry an emotional tie. All of these can add up to brand equity. Brands with increased brand equity tend to have greater success because people feel more comfortable with what they know.

Our brand has value, and we all benefit from it. To extract more value in our everyday work, we need to be sure to use it properly and remember to protect it.

For guidelines and templates, click here. Also, Katie Gallagher and myself are available to answer branding questions.

-Maggie Frazier, communications

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