- Describe what they'll learn
- "Do I need to RSVP?"
- Promote via multiple channels
- Deliver a top-notch event
Before your audience commits to attending, they need to be persuaded that this will be worth their time. Does this event answer a need? Spell out how it will--and tell them how they can put what they've learned to work immediately.
Don't skimp on the details. Is there a fee? Do I need to register? Remember to include who, what, when, where, why, and how.
One email invitation won't fill the room. Use a mix of methods: Add it to your website. Tweet thought leaders in your subject area about the event. Put it in local newspaper calendar listings. Mail targeted postcards. Spread the word among your colleagues.
Are you working with a partner? They can help promote the event to their channels.
Remember the University of Minnesota has powerful brand recognition. Use that brand equity to boost attendance at your event by using branded Extension templates.
It costs far more to win new "customers" or attendees than it does to retain them. If your event delivers on what was promised and is a valuable use of time, they'll be back! Maybe next time they'll bring a friend.
- Maggie Frazier, communication writer/editor