Program Conference is an exciting and challenging time for me. Exciting because of all the enjoyable conversations with educators, specialists and coordinators. Challenging because this is the only time of year all of our programming personnel meets. I want to assemble a program for Wednesday that benefits each of you. My goal is you attend based on the program quality rather than expectations.
Last year our Wednesday program focused on program business plans, especially their design and value. This year I want to focus on a different aspect of our Center business plan as well as your various program business plans--communication. How we communicate with our funders, authorizers, stakeholders and audiences needs to be strategic. This is the theme of our Wednesday program.
The keynote will be Dr. Dominique Brossard, professor and chair in the Department of Life Sciences Communication at University of Wisconsin-Madison. I had the privilege of hearing her speak at a conference earlier this summer--she was outstanding. She speaks about communicating risk in the science of food and agriculture. She has an industry background and a European perspective about science and risk that will be thought-provoking. It will be a good day; we will start at 8:55 a.m. on Wednesday, October 8 and wrap up by 2:00 p.m.
I look forward to seeing you in Bloomington on October 6-8.
- Mike Schmitt