March 23, 2007

Headline Case Study

"The type of behavior is disturbing," Douglas County Judge Michael Lucci said. "It's disturbing to the public. It's disturbing to the court." It is also breaking news from underpaved Benton, IA, all the way down under, and a cold shower for a town that was riding the soft-news panda through south Asia just days ago. Because virtually every news outlet published the canned AP article in its entirety, this might be a good opportunity to look at how a headline can affect the tone of a piece. Props go out to the montage master, Sergei Eisenstein, for 'nuff inspiration and who, incidentally, brutally slaughtered a bull to make a revolutionary statement.

Continue reading "Headline Case Study" »

January 22, 2007

John Harvey Kellogg Rides Again

This article, on the precipitous rise of probiotic foods in the US marketplace, calls to mind the yogurt enemas of the old Battle Creek Sanitarium. It has taken about a century, but Kellogg's has finally brought an version to market that can be taken orally. Cheers.

Continue reading "John Harvey Kellogg Rides Again" »