This article uses numbers to compare Target's customers with that of other retailers, to describe the amount of space in an area to the reader, and to describe the customers to the reader.
The numbers were overwhelming when the article was describing how large the stores were. The article says how large a normal big box store is and compared the size of the new Targets to that, but it is still not something I was really able to understand. The reporter could have also given an example of the smaller range to compare with the larger numbers.
When talking about the customers, the reporter gave median ages and incomes, and explained how the ages compared with other stores to make it easier for the reader to understand.
The source of the numbers is unclear.