Romney in Florida

In this article, Kimberley Strassel argues that, while Romney may be a better presidential candidate than Gingrich, his inability to play the politics may hold him back in Florida. She claims that the Romney campaign only has two messages: that he can fix the American economy and that he has the best chance at beating Obama.
Strassel continues goes on to say that Romney's stances have remained constant over the past month or so, but this won't get him elected in the primaries. Romney's argument, while viable if you're a fundamentalist voter who just wants to elect anyone into the White House besides, is not very strong. It doesn't inspire voters. "Elect me because I'm the only one who can beat Obama" when he should be saying "elect me because I would make a great president." While, as a whole, Strassel's argument is understood, it was a hodge-podge of interesting points that were not very well organized