This article talks about a new change of culture sweeping the the Hinckley-Finlayson high school. A group of dedicated students have decided to act upon the wishes laid out be a Columbine victim, by going out of the way and committing a good deed such as holding the door for a stranger or helping somebody carry their books. Helping others is always a strong message to perpetuate and this article shows it is not within the realm of possibility to make a significant difference without having to invest an insane amount of effort. The school has decided to make a system of tracking the good deeds done and reward whichever grade tallies the most. The students who started this clearly have made a persuasive message of acting in another person's self-interest, which is a refreshing use of persuasion.