In South Africa there is an pandemic. Not the normal type of pandemic, this kind is only affecting ostriches and the people who farm them. There has been a large out break of avian flu in the area and some 1,500 ostriches have died. This is a big deal for South Africa because the are the number one ostrich farming nation in the world.
The author's intended audience is the everyday person who knows very little about avian flu and ostriches. The author explains the situation for a majority of the article using quotations from various local farmers and scientists. He also makes effective use of ethos by referencing the South African Ostrich Business Chamber, the group responsible for ostrich farming in the country.