I thought that this film was very interesting and thought provoking. She appealed to me, as a viewer, by using ethos, pathos, and logos. She gave herself credibility by talking about the counter parties and ensuring the audience that this was not about men vs. women, she was merely presenting the case for women. She appealed to my pathos but offering many examples of the types of things she was arguing to support her case. She also appealed my ethos, because as a women, I felt connected to her case. She made me think about the types of things I buy and the shows I watch and how those portray women.
There were many visuals used in this case which strengthened her argument tremendously. Without these ads I do not think that her argument would be taken seriously. I thought that they were effective because a lot of them were directly proving her argument and were clearly sexist. One of the visuals that I remember clearly is the Michele Pifer cover and her argument about how these advertisements make women think that this perfection is possible if you just work hard enough. On the cover they show her saying she doesn't need anything to look they way she does, but actually she was photo shopped in multiple ways. I think that this is interesting because they are making girls think that she can look like that without any help and I should be able to as well.
I also thought that the styling hair product add about breasts not being perfect was very convincing. I didn't understand why they had to talk about women's boobs at all when they were advertising for hair products. She made here point that these are the types of things that make us question whether we are flawed. This made me think that these types of advertisements do not only affect women and how they view themselves they also effect how men view women and what they expect.
Only 5% have the body type shown in most magazines is not representative of our population. I think that her using this logic in that argument strengthens her argument that advertisements give us unrealistic ideals of beauty.
Overall I thought that she was convincing and clearly has an abundance of ads that advocate her case. This made me feel angered that we are presented this way, and these advertisements give messages we may not even realize we are being effected by. Through the reading and this film I found myself thinking all the things the feminists fear. That they have no case, that they are over exaggerating, that they hate men, that I am not effected by these ads, but then I started realizing that this was not my opinion it is one that I have adopted to be mainstream or socially acceptable. I have been told these things so I have started to believe that I could never be an advocate for these cases. That it is not 'cool' to be critical of these types of things, but in reality these advertisements and portrayals of women do effect society and you when you don't even realize it. I found this topic to be eye opening.