This article backs policy claims recently made during Minneapolis Mayor R.T. Rybak's annual State of the City address regarding the development of North Side Minneapolis. The author backs Rybak's decision to devote much of his address to "accomplishments and challenges on the North Side", claiming that Minneapolis growth as a city is tied to development and improvement on the North Side of the city. The author builds ethos in his argument by building his case off of the address of the respected mayor, a public figurehead. He uses logic to draw important aspects from the mayor's address and link them to improvements in the overall wealth of the city. He is persuasive in using points regarding previous models on the North Side that have proven beneficial to improvement in quality of life. These include partnerships, police and city efforts that have led to a 45 percent decrease in violent crime in the area over the past 6 years. The author does a good job of tying in how these efforts will create big benefits for the city as a whole. Increasing amount of green homes and programs will lead to increase in employment, tax revenue and stabailize families and communities. Overall the argument is sound, logical and very persuasive that developing the North Side of Minneapolis is optimal to city health.