This week there have been group presentations on visual arguments and so I would like to continue you that with a short analysis of this visual advertisement.
It is a BMW advertisement for a new model that is coming out. First of all, we as human beings desire sexuality and seeing that the man laying on top of the basically naked woman is more interested in the car than having his way with the beautiful girl beneath him is saying a lot about the value and importance of the car. The car is superior, in the man's eyes, in beauty, speed, and overall attraction than the woman.
Also, by having the man on top of the woman it shows that he is the one holding the power, he is the one who has makes the decisions when buying a new car. The woman does what he wants, like a car would do what he wants with the turn of the wheel and press of the pedal.
A visual advertisement is just an emphasis on the cliche that a picture is worth a thousand words. A picture can tell so much more than ten words or ten thousand words can in most cases.
http://www.google.com/imgres?q=visual+advertisement&hl=en&client=safari&sa=X&rls=en&biw=1024&bih=584&tbm=isch&prmd=imvns&tbnid=iH5UnkdwyAJSkM:&imgrefurl=http://gr8sclassactivities.wordpress.com/2008/05/24/some-thoughts-increase-importance-of-visual-images-in-the-advertising-industry/&docid=EgTQsUDfRhrFcM&imgurl=http://gr8sclassactivities.files.wordpress.com/2008/05/bmw-ad.jpg&w=450&h=400&ei=GuijT5aECIOK8QTPqIDRCA&zoom=1&iact=hc&vpx=472&vpy=261&dur=3250&hovh=212&hovw=238&tx=120&ty=175&sig=113004065146951172316&page=2&tbnh=123&tbnw=138&start=16&ndsp=21&ved=1t:429,r:7,s:16,i:126
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