After reading Potter's article on Media Literacy, I was intrigued when he mentioned operating at a "higher level of media literacy" enables us to "control" the media. Which means we can control what and how a message affects us as well as how we interpret and respond to it. However, we still have our own beliefs and values, regardless of how media literate we are on a subject, wouldn't we still agree or disagree with a media message just because we already agree/disagree with it beforehand? Even after becoming much more media literate about a topic, would we still allow the message we agree with to strengthen our own pov and then disregard the other argument? Is this not another way to control the media?