In an over-saturated media industry, every once in a while a company must produce something that stands out or at least generates enough revenue to make up for failed productions. When WCI almost over-expanded themselves into bankruptcy, they needed to come up with something that would help them get back on their feet. They sold some assets and continued concentrating their money only on the profitable aspect of media. To prevent another almost-failure they began to recycle their material. After the movie Against All Odds was released, they released Phil Collins' song for advertising, music videos and other uses. In this way, WCI didn't have to spend more money on production costs but increased their revenue through different media outlets.
In 1988, when WCI decided to spend $30 million on the production of Batman, the comic industry had moved from selling to children to adults and DC comics was struggling. Batman had proved to be a successful comic in the 70's so WCI was sure that it would be a hit. To ensure this was the case and to prevent backfire, WCI used producers that had already proven themselves in the movie industry, used a well-known artist, Prince, to create the album, and employed a director that had a good track-record with WCI, Tim Burton. In addition, WCI licensed Batman to toy makers, costumer makers, collectible makers, etc.
My discussion question is this: Which manner of revenue do you think was most effect for WCI? Consider who they used to work on the movie (Prince, Tim Burton, etc) and who their target market was.