Discussion Question - 10/1

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In the article "Ralph, Fred, Archie, and Homer", Richard Butsch makes three main points regarding factors networks face about program decisions: risk avoidance, the need to produce programming suited to advertising, and whether the program will attract the right audience, noting that they all go hand in hand in creating programs that will see success. Because these networks get the bulk of their money from advertisers it would make sense that advertisers are their number one priority, and if the advertisers are happy than the audiences perception comes second to that. On the other hand, if the content is too repetitive and similar to other media programs as far as representations of class, gender, race, etc., it could be assumed that the audience will get bored and venture off to a different program, missing all of the commercials featured on that network. Do you think that is the case, and If that is the case than shouldn't the audience come first? Do you think that audiences generally gravitate to programs that are similar to each other and illustrate ideological hegemony? or do you think that audiences are looking for new genres for entertainment, like they have for reality television over the last few decades?

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This page contains a single entry by Ally Unger published on September 30, 2012 8:05 PM.

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