After reading the article about the Batman movie, it got me thinking about what my friend does for her job.Last weekend, I helped her at a bar movie promotion for Resident Evil Retribution. At this event we handed out free t-shirts and put up movie posters around the bar. Also as part of the promotion was a special on all Bacardi drinks with the main featured drink being a Zombie-tini. I realized that she was helping further the cycle of consumer America. How did the movie production companies realize they could make so much money by joining with other companies for promotion of their movies? Will this trend continue in the future or will it die out?