I found this article to be very short but also very challenging to read. I needed to look up a definition for encode and decode. Encode was defined as converting a message while decoding was to translate a message. The article used the words connotation and denotation to mean encode and decode, respectively. This led me to think about watching television as many of the examples given involved that activity. What kinds of television messages do we denote and which ones do we connote? How does our culture affect the way we denote and connote messages?