Encoding/Decoding Discussion Question

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Do you agree with Stuart Hall's paradox that events must become a story before it can become a communicative event? Why or why not? In which ways do successful advertisements get decoded? Do you believe all viewers spend a large amount of time trying to decode messages within the advertisement? Is it necessarily important for viewers to decode every single message they see?

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This page contains a single entry by Dee Perez published on September 23, 2012 9:35 PM.

Encoding/Decoding Question was the previous entry in this blog.

Discussion Questions for Stuart Hall is the next entry in this blog.

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