Johnson explains that not only has sports been a long time "watercooler" subject, it has developed into a multi-million dollar business for television. However, many of these sports are focused on male sports--because of the large audience it pulls. Johnson poses a question: why is there limited focus on women sports, i.e. women's soccer? I too wonder why; is there something different about women's sports that is not as attractive as men's? What exactly is it about sports, specifically men's sports that makes it so interesting and able to reach out to a mass audience? How can other genres of television use this to increase their audience [loyalty]?