DQ 11/5

I found this article to be especially interesting as it is taking on a new perspective that we haven't dealt with too much in this class yet. My question is mainly directed at males, but suppose you are looking to purchase a product, does the person whether it be a celebrity, athlete, etc., really affect your decision to purchase it or not? I know that there have definitely been times that I have been affected by the celebrity/public figure endorsing a product, both for better and for worse!