encoding/decoding discussion question and response

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Stuart Hall's Encoding/Decoding to be a little difficult to understand right away but I what felt as though it mainly focussed on the dynamics of how messages in media are produced by the" encoders" and how they are percieved by the audience, or "decoders". Hall believes that the media is open to many interpretations, meaning that whoever is producing media might deliver different meaning than what the receiver actually takes away from it. He breaks it down by first describing encoding as the production of message while decoding is it's reception. He then goes on to discuss four types of "readings", or the different ways in which the audience decodes media texts and how they everyone is impacted differently. I agree with hall because everyone co es from different backgrounds and have different live experiences, so of course thats why we must decode messages differently.


Discussion question: Hall provides us with 4 specific ways in which meida texts are decoded by audiences; domninant, negotiated, oppositional and aberrant reading. He believes that "Dominant code is the "ideal-typical case of perfectly transparent communication". Do you agree with this statement and if so, why? If not, which in your opinion is the ideal way to decode media texts?

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This page contains a single entry by corne236 published on February 14, 2013 12:04 PM.

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