This article began by introducing and discussing the strength of the 90's allstar female band, the Spice Girls. While I was growing up, I looked at these girls as role models, inspiration, and really great music. Looking back on it now, I did not realize how powerful their messages were, as they discussed the importance of respect towards women. When discussing shows today such as Bad Girls Club, Susan J. Douglas stated, "But even this fare was presented as empowering, because while the scantily clad or bare-breasted women may have seemed to be objectified, they were really on top, because now they had chosen to be sex objects and men were supposedly nothing more than their helpless, ogling, crotch-driven slaves." As she discussed here, women now are choosing to be the object of a man's attention, it is purposeful. Women in Playboy or Maxim know exactly what they are doing and how they are presenting themselves to man and society, and it is their choice to do so.
Although this is true, Susan Douglas goes on to discuss how this really only pertains to sexual power, while in reality, political power is much less gratifying and reachable for women. She goes on to say, "Enlightened sexism is a response, deliberate or not, to the perceived threat of a new gender regime. It insists that women have made plenty of progress because of feminism-indeed, full equality, has allegedly been achieved." Susan says that this is the idea media conveys as a fantasy of power, but in no way does it relate to professional or political power. It only is reliable when discussing whether or not a woman is being conveyed sexually or lustfully. Although many females enjoy this sexually attention in the media, it gives very little chance for a serious outlook on women in our economic and professional life styles and choices.