I found Gill's article on postfeminism very interesting and informative. Feminism is usually a term I associate to positivity and empowering women, but after the article I realized that the postfeminist culture has almost turned this around on women. Gill points out that there is a disagreement over what postfeminism is, and in order to understand better, she applies our current media. Gill states that posfemenist features in our media are: bodily property, subjectification, self-surveillance, individualism, the makeover paradigm, and sexualization of our culture.
I found her section on femininity as bodily property to ring very true. I agree that today, the female body is considered one's main source of identity. And it's not just any body, it should be a fit and "sexy" body. Our media regulates women's bodies much more than they regulate men. If a man has grey hair or wrinkles, it often gives him status and respect, where if a women has it, she is letting herself go. I also think Gill is accurate with the over-sexualization of our culture and our youth. Young girls are advertised clothing and makeup at a very young age and taught that they should flaunt what they have. A frightening example of this is TLC's "Toddlers and Tiaras". Girls are now being taught that they should desire to be a sex object, so it seems more like a choice, rather than society subjecting women.
Do you think the postfeminist media culture has weakened or strengthened sexism in our society? If so, how?