Not sure what my favorite reading was ( I mean what student truly has one?) but I did appreciate Andrejevoic's analysis of iCulture and interactivity. Now we may have disagreed on the idea of there being democracy because of heightened participation and interactivity but this article hits home for me. There are a products that I have or am currently customizing to fit my personal needs such as Nike, Panodra One, Netflix, and my Macbook. This reading wasn't much of an eye opener as much as it was a tool for critically thinking about how advertisers are reaching me as a target audience and the possible consequences of it.