The reporter used a lot of statistics and data, and trend information for the article. In one half of a paragraph, there are a number of figures used: "Its revenue, which exceeded $1 billion for the first three months of 2013, was a record. Minutes after the figures were announced Monday, Netflix stock soared more than 23 percent." The reporter would need a working knowledge of how stocks work, and how to accurately identify and report trends.
The article has a couple accompanying multimedia. The first is a side-by-side comparison of the biggest Web TV services (Netflix, hulu, etc). There is also a comment section. Both are intended to engage the reader, and help them understand the story. There are also hyperlinks scattered throughout the story which lead to other stories or information for further reading.