ABC orders TV pilot about Geico cavemen
ABC announced Friday that the network has ordered a pilot about the Geico cavemen.
"Cavemen" is the tentative sitcom about the well-known neanderthals' struggle to live prejudice-free in present-day Atlanta.
Geico's advertising campaign is well known for its slogan "even a caveman could do it," a claim that insults a neanderthal or two standing nearby the commercial's spokesman.
The advertisement writer will also pen the pilot, the studio said.