Mattel introducing a Barbie construction set

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Mattel is introducing a Barbie construction set just in time for Christmas, New York Times reports.

Mattel is combining with Lego to create a line of pastel colored Legos for girls to create Lego-luxury hot pink mansions, to encourage girls to develop math and science skills early on.

The hope is that young girls will see the iconic Barbie character in the Mega Bloks Barbie character and be inspired to try the new toy.

Studies also suggest that dads will feel more comfortable spending time building with their daughter than they have playing "doll" with Barbie.

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This page contains a single entry by eric2818 published on December 4, 2012 9:17 AM.

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