AFTER
It's done! Josh and I spent time yesterday rearranging the display and adding a few items. Most noticeable is the added catchphrase "Get Ahead" and that the bulldog is now standing up instead of lying down. We layered the head on the bulldog and the first part of the catchphrase to achieve some depth and visual interest. For the blue band on top, we've added a gentle curve to the bottom. It gives a shadow to the sand and sticks to Josh's simple design. The beach towel had been drastically reduced as well and an inflatable ring makes it's appearance! To fill space, I've added some sandpaper starfish. I feel the revision works a lot better compositionally and invites the viewer to stop and look at the details. I feel very pleased with the results and hope it generates more interest for Continuing Education.
What I wanted to achieve for this project was to push the limitations of the physical case itself. Since it was only 2" deep, we had a very limited area to achieve depth. Going into this project, I did not want to design a simple poster-type display. This case was a challenge. I wanted to see how I could make such a flat case more interesting. By using actual objects (inflatable ring, suntan lotion bottle, towel) and by layering foamcore, I feel I've successfully achieved the effect I was looking for.