Roosters, DOES IT RING A BELL? Probably not, and that is because Roosters’ Chicken place don’t have any stickiness factors along with the lack of other things. I work at a hair salon is St. Paul called Salon Bliss. Almost ever day for lunch someone orders for the entire salon chicken dinners from Roosters. These chicken dinners are the best thing I have every tasted and all those who have tried at the shop feel the same way, but why haven’t Roosters; chicken and fries “tipped.�
Well according to a Maven, Roosters chicken is probably not healthy, well that is definitely a fact, things that taste so good are never really good for you. This same Maven may also believe that the building’s condition, cramp ness, and location is also what contributes to their reason for not considering it a good place to eat. A Maven would say, like many have said already, that “Roosters’ is a whole in the wall.�
Roosters’ chicken is being promoted simply by word of mouth and just haven’t be brought to the attend of a true Connector and successful Sale’s man. For example some times at the shop one of the barbers will do his best to persuade some of the clients to try the chicken, but his efforts fail.
I would recommend that Roosters rebuild a newer, nicer, cleaner restaurant. And come up with some type of jingle, and get a commercial where to most sophisticated people come to Roosters and “CockadoddleDo.� Then I would suggest giving out free samples at the surrounding businesses, and school.
Hi Priscilla - I haven't heard of Rooster's Chicken, but I'll sure be looking for it now! I enjoyed reading your analysis based on The Tipping Point as well as your suggestion. As you know, the tipping point occurs as a result of the law of the few, stickiness, and the power of context.
Your analysis suggest that there is a problem in all three areas. First, Rooster's still needs connectors and salespeople. Second, they haven't defined a sticky, unique concept about Rooster's Chicken. Third, the restaurant considered "a whole in the wall."
I agree that Rooster's seems to fail on the law of the few, which is directly related to the stickiness factor. The owners may wish to define what is unique about their chicken. What makes it sticky. The jingle is a great idea. Free samples will help, too - as well as coupons to college/University students would help. The "rebuild" will probably help with context. It still may be possible to keep the old location and change the mood from "a whole in the wall" to a diamond in the rough.
Very nice analysis. Excellent work, Priscilla.
Posted by: Aimee at December 11, 2005 8:54 PM