Words as Motivation
I often run around the U of M campus and I have come across a lot of billboards from the Foundation for a Better Life. The Foundation is a non profit organization that "believes that capable people may also benefit from encouragement and reminders from time to time." As a result, they have advertisements that place specific emphasis on a single word or short phrase: examples are caring, overcoming, and team work. These words are intended to inspire people and make them live in a way that drives them to better themselves and subsequently, the lives of other people.
It is amazing that a single word can influence a person but this Foundation believes that effective advertising will serve as a catalyst for change. By displaying a word and then a face to associate with the word, a passerby is given a role model for a particular value. I have attached a couple of these billboards for your viewing pleasure. It would be interesting to see whether or not they have made an impact.