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New Extension Wordmark and Stationery System

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Last month, Extension launched a new homepage and web design that incorporates the new Extension wordmark. This week, the new Extension wordmark is being implemented across Extension for use in all print and electronic materials and publications.  This new wordmark fulfills the requirements of the University brand policy that was approved by the Board of Regents in May 2009. 

The rollout of the new wordmark will occur throughout the 2010 calendar year, allowing for a natural and fiscally responsible replacement of the majority of Extension materials and publications.  University brand policy requires Extension (and all other University units) to transition to the new wordmark by December 2010.  Throughout the remainder of 2010, the new Extension wordmark should be applied to all new print and electronic materials. Existing materials should to be used through the end of 2010.

Downloadable wordmark files and instructions on how to use the new wordmark are available on the employee website. Extension's PowerPoint templates have also been updated to reflect the new wordmark.  Additional designs and templates that utilize the new wordmark and other Extension identity elements will be developed soon.

We are also implementing a new stationery system that is consistent with the University's new brand policy.  Extension, like all other units, will now use the University's letterhead and business card format. In addition, we have worked with the University Print Shop to develop an online order system for Extension staff that will make ordering faster and easier.  Samples of the various stationery products are also available to view. 

If you have questions, contact Sarah Bjorkman or Aimee Viniard-Weideman.

Aimee Viniard-Weideman
Assistant Dean, Communications and Public Relations

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